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FAMOUS YOU
Do
you ever wonder why there is such a big
"buzz"
about
someone else's
products while
the
only buzz about yours
is
just you talking?

You've been working so hard, sending out
emails, posting blog entries, visiting forums.
Maybe you've been using your hard-earned money
for pay-per-click campaigns or direct mail.
You probably have sold some products or
services, or raised awareness for your favorite cause. But
your results have been inconsistent at best.
You've likely put out a lot more money than you
expected to spend and now you're wondering whether you've
made a big mistake.
Criss
Bertling
PR
Consultant
You might
be wondering whether there really is some big
secret out there that you haven't discovered?
Unless you've
been living on a desert island somewhere, you know there is
a book and an Internet movie
aboutThe
Secret.
And everyone and
their many Internet cousins make promises about some
mysterious secret you absolutely need to know to achieve
your goals - or to work only an hour a day and make a
million dollars. And I'd be willing to wager that by now
you've spent some of your valuable money trying to discover
that one secret that will be the key to breaking through to
brilliant success.
Please
understand - I'm in no way saying you've done
anything wrong. You have not. What I am saying is that in
today's Web 2.0 social networking
world, you
need more than the traditional drive-traffic-and-make-sales
strategy and tactics if you are want to make some
serious money.
You've tried so much
already. What
else could you possibly need?
You
need PR.
That's right.
Publicity.
Public
Relations.
You need lots of
people to notice you - a lot more than are standing up and
taking notice today.
I know, you might
be thinking: "I
don't need publicity. I just need
customers."
I
AGREE, you absolutely do need customers and
lots of them.
Publicity
is a strategy with lots of tactics for doing just
that.
Let me
ask you a question:
Are you on
Facebook, or Twitter, or MySpace, YouTube or Digg or . . . .
? The list is long and the possibilities are
confusing.
Here's an
interesting reality:
All of these
networking sites are really little more than a Web 2.0
version of public relations - Internet style. It's
people interacting with one another one-on-one in front of
dozens, hundreds or thousands of people who are paying
attention to what's going on and then talking to each other
about it.
Guess
what?
That IS
publicity
in its
basic
form.
PR, or
publicity, or public
relations - whatever you
label it - is a critical component of your marketing
strategy. Or it should
be. When
you understand what it really is, how use it, and how simple
it can be, you will wonder why you have not included it in
your marketing plan before. And you will most certainly use
it in the future. Because it is one of the most effective -
and fun - ways to market yourself, your business, your
product(s) or your cause!
Just
like marketing on the
Internet is made up of a series of strategies
and tactics like:
Publicity
or PR is
made up of a series of strategies and tactics
like:
- writing and
submitting articles (to magazines, newspapers &
more)
- press releases
(both online and to traditional
media)
- media kits
(both online, digital and
printed)
- online "media
rooms" (for journalists, producers and others to learn
about you in a format they expect and
need)
- fact
sheets
- story
proposals
- social
networking - online and off
- newspaper,
radio and TV interviews and
stories
- and
more
There are many ways to get
publicity and not all of them will work best for you. What
works for you may not work for someone else. What PR fits you
best will be based on your business, product(s), service or
cause. It will also be related to what niche, if any, you are
in.
BUT there are
still certain
basic things everyone needs to know how to do and should be
doing:
things like press releases, online media rooms, how to
establish and maintain a relationship with the media that will
give you the most attention.
You need to know what social
networking sites will give you the best results for the effort
and time you spend there.
But before we jump ahead of
ourselves, I
need to first tell you that if you are just checking things out
on the Internet, if you do not have a product or an
already-established business, service or cause, you are not yet
ready to start using PR to your advantage.
The very core of Public Relations
or Publicity is based on two things: You must be credible AND
newsworthy on some level. You don't have to be Oprah material
but if you are just starting selling someone else's product as
an affiliate, you are are not a good PR candidate yet - unless
what you're selling is newsworthy.
Who am I that I can say these things
with authority?
My name is Criss Bertling and
I've been involved in marketing and public relations in the
world of technology since the personal computer first came out.
Yikes! Did I admit that I'm that old?
I've worked for and with Fortune
100 companies, and owned and operated my own technical
college. I've consulted for those same companies as well as
small-to-medium size businesses, individual authors,
entrepreneurs and non-profits. I've spent the better part of my
adult life in marketing and publicity. I can't think of too
many things that offer a more exciting, fun challenge that
helping people go from "daydream to mainstream" through
publicity.
How can I help you in a
way that is affordable,
understandable
and
effective?
Publicity e-Coaching
I have created an 8-module,
comprehensive publicity course that will teach you how to put
together a PR strategy that works for YOU. You will learn
what publicity tactics will and won't work well for you and how
to implement those tactics in a way that can get you more
attention with less effort than you could imagine!
Let me ask you: When you
hear someone on the radio being interviewed as an expert, or
see an great article in the paper about some company doing good
in the community, or watch someone who is passionate about a
cause being interviewed on TV, how do you feel about
them? You believe they know what they're doing, that they
are one of the "good guys," that they are making a
difference.
What if they just ran an ad in
the paper or on a website? Do you react the same
way? Or do you think, "It's just an advertisement.
It's probably hype, exaggeration or just someone else trying to
sell me something."
That's what PR does for your
business or cause. You just went from someone trying to
sell something to a good guy making a difference, or who is
interesting that people want to get to know better, or who has
instant credibility. That translates into
success.
So what do you think now?
Are you ready to get publicity? Do you want to know more about
public relations?
Then this course is for
you. I spent eight weeks with a group of people
who are experts in their fields. Four are well-known
Internet marketers and experts in their areas, one works with
Fortune 500 corporations, another works for a law firm and is
taking his expertise to the Internet and radio airwaves,
another is a highly successful entrepreneur in the technology
field, another is moving her service product from the
brick-and-mortar world onto the Internet, another has developed
a software product she is promoting on the Internet - a diverse
group of people. Each one has an expertise,
a product, service or a cause they wanted to learn how to
best leverage with PR.
Each module is on a different piece of PR with
an understanding of how each piece works with the others to get
the best results. Each recorded session includes:
-
Indepth teaching by me during every
session
-
Some sessions include interviews with
other PR experts who specialize in particular areas of
publicity
-
Q&A sessions with the above group of
folks
-
Transcripts of the complete
sessions
-
Worksheets for each module and its
components
-
Step-by-step guide for putting together
your publicity plan
-
How to get interviewed by journalists,
radio & TV hosts
-
Free access to my weekly live
teleseminar Q&A sessions
What you're getting
is
8 Weeks of Fantastic PR
"Insider
Information"
On How to Get Into the
Public Eye and Stay
There!
12+
Hours of Expert Audios Complete
withTranscripts
Audios
– Transcripts - Worksheets -
Samples
-
Learn Exactly Why
Publicity Is Your BBF: Business’s Best
Friend
-
Define Your “Audience”
and Know How to Go After It
-
Strategy versus Tactics:
Doing It Right
-
Learn How to Be aPublicity Magnet: Being
Newsworthy
-
The Pieces & Parts of
a Publicity Plan & How to Use Each
One
-
Press Releases, Media
Rooms, Pitch Letters, Articles, Press Kits, Press
Conferences, Media Events and
more!
-
Becoming a Public
Relations Guru: Finding Publicity Opportunities
Everywhere
-
How to Get, Prepare For,
and Give Interviews to the
Media
-
Becoming a Public Speaker
(It IS fun!)
-
Using an Agency or Doing
it On Your Own
-
Deciding on your
Publicity Plan
-
Tracking
Results
-
Sample Publicity
Plans
-
Samples of
Press releases, phone scripts, interviews &
more
-
Worksheets for pitch
letters, press releases, media pages, press kits, media
rooms, op-ed articles, public service announcements,
writing articles & case
histories
-
How
to Plan a Media
Event that guarantees the media to
come
-
Become a sought-after radio show
guest - or host your
own!
-
Secrets to getting on prime-time
TV talk shows
-
And much, much
more!
Regular
Price Effective Feb 1,
2009:
$597.00
Pre-Launch SPECIAL
PRICE: $297.00
ONLY available through
this page
ONLY available until Feb 1, 2009
Pre-Launch Price of $297
Includes
Complete
8-Week
FAMOUS YOU
Course
Regular Price $597
PLUS SPECIAL
BONUS:
- WHEN
YOU-
Pre-Order Your Product Today
you
will receive
2 hours of Personal Publicity
Consultation
with Criss
(The 2 hours
can be broken into 30-minute increments)
Normally
$300/hr
Become an Affiliate - Earn 50%Become an Affiliate - Earn 50%
Become an Affiliate - Earn 50%
Criss Bertling, President
BROADCAST MEDIA SYSTEMS, INC.
PO BOX 812487 BOCA RATON FL 33481
PHONE 561-733-0016
Mail Criss [at] MaxBroadcast.com
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